Frontline and hourly workers are essential to industries like healthcare, logistics, and retail. But recruiting and keeping employees in these roles can be tough. High turnover, seasonal hiring needs, and competition make it hard to find the right people. Talroo’s Apply Intelligence is a new tool helping businesses attract and hire frontline workers more effectively.

The Challenges in Hiring Frontline Workers

Frontline and hourly roles often need to be filled quickly to keep things running. However, traditional hiring methods, like generic job ads, don’t always bring in the right candidates. Common issues include:

1. High Turnover: Many frontline jobs have annual turnover rates over 50%.
2. Wasted Spending: General job ads can cost a lot without finding good candidates.
3. Labor Shortages: Industries like healthcare and trucking face a lack of skilled workers, making it hard to compete.

Talroo’s HR on the Frontline podcast talks about how solutions like Apply Intelligence are helping businesses solve these problems with smarter job advertising.

What Is Apply Intelligence?

Apply Intelligence is a tech solution that makes job ads more effective. Built by Talroo, it uses data and machine learning to show job ads to the right people at the right time. Instead of casting a wide net, it focuses on quality and results.

This is especially useful in industries with high turnover, where open positions can quickly hurt business operations.

Real-Life Success Stories

The podcast shares examples of how Apply Intelligence has helped businesses:

• Healthcare: A healthcare provider used Apply Intelligence to target licensed nurses nearby. This increased applications by 35% and cut costs by 20%.
• Trucking: A logistics company struggling to hire drivers during peak season used Apply Intelligence to find candidates with commercial licenses. They filled jobs 50% faster and improved retention rates.

These stories show how using data and targeted strategies can make hiring faster and more effective.

Why Targeted Job Advertising Works

Old-school methods of job advertising, like posting ads everywhere and hoping for the best, no longer work. Today, businesses need precise, targeted strategies. Apply Intelligence helps by focusing on three key areas:

1. Relevance: Ensures the right candidates see your job ads.
2. Engagement: Makes job ads more appealing with tailored content and dynamic titles.
3. Tracking: Provides data to improve ad performance over time.

By using these methods, companies can attract better candidates and keep them longer by matching jobs to their expectations from the start.

Looking Ahead: The Future of Hiring

Hiring strategies must evolve with the times. Tools like Apply Intelligence are shaping the future of job advertising by:

• Helping companies hire more people without sacrificing quality.
• Building strong talent pipelines in competitive fields.
• Reducing costs by focusing on the most effective ads.

The podcast also highlights the importance of a positive company culture in keeping employees. When businesses tackle cultural issues, they can create better workplaces that attract and retain talent.

Final Thoughts

For HR professionals, hiring for frontline roles has never been more challenging. High turnover, talent shortages, and tight deadlines call for smarter solutions like Apply Intelligence. By using data, targeting the right candidates, and tracking results, companies can transform their hiring efforts and build stronger teams.

The HR on the Frontline podcast shows how these strategies are solving real-world problems in hiring. Listen to the full episode here to learn more.

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