Job titles include the most important words in your job descriptions because they’re how candidates find your jobs and assess whether they qualify to apply. Candidates have limited information when scrolling through job postings to decide whether they want to apply for the role. Optimizing your job titles gives candidates a clear idea of the … Continued
Content marketing is a crucial component of recruitment marketing. Companies can use content marketing to showcase their brand and attract candidates through informative, persuasive content. Even if you don’t have a dedicated marketing team, it’s important to plan content so it isn’t just valuable for job seekers. It should be able to be used in blog … Continued
The latest US Bureau of Labor Statistics data reported unexpected growth in jobs in January, with an unemployment rate falling to 3.4%, a data point that is astonishing economists. Because of this incredible growth, companies are getting creative with their recruiting methods to prevent hiring freezes and avoid a reduction in force to show that even though … Continued
Because many employers struggle to fill positions, some widen their search to include people with criminal records and advertising fair chance hiring policies. In May 2022, the percentage of job postings on Indeed that promote fair chance hiring was up 31% from May 2019. The same report indicates that the share of job searches using phrases like … Continued