According to HubSpot’s 2020 State of Marketing report, video was the most-used type of marketing content – beating out other heavyweight contenders like email, blogs and infographics. In fact, 20% of respondents primarily use TikTok (the newest social network on the list) for video viewing. This doesn’t mean diving face first into TikTok, but it … Continued
Developing a strong employee value proposition (EVP) is a key to any recruiting and retention effort as part of a larger employer brand. At its most basic level, an EVP represents every value that an employer provides its employees — pay, benefits, training, career development opportunities and so on! Then, it is “marketed” to your … Continued
With an ever-changing labor market, it can be difficult to make the hires that you need. It’s important to ensure you brainstorm creative recruitment ideas that will make your potential candidates feel more valued and show why your company is the right one to work for. Remember: effort and thought must be put into your … Continued
The gig economy was growing before COVID-19, but the pandemic caused a surge in workers signing up for on-demand talent (ODT) platforms. As recruiters struggle to compete, the use of ODT platforms is growing. So, employers must create a strategy to engage, recruit and hire these same gig workers for short-term positions. This is the … Continued
Every business is only as good as its employees. Whether you’re running a franchise or staffing a multinational corporation, you rely on front-line retail workers to keep the lights on and customers happy. Without an ironclad retail recruitment process, are you hiring the best people for the job? Find out how to develop highly effective … Continued
Having a sufficient workforce is the backbone of providing quality healthcare at a time when medical professionals continue to deal with pandemic challenges. There’s a shortage of healthcare workers, and the future doesn’t offer much promise. The pandemic has led to exhaustion and burnout among clinicians, resulting in high turnover rates. According to the American … Continued
It’s never been more critical for companies to find good employees. If you want to stay competitive in this new environment, you need the best hires. It isn’t easy — there are many reasons why finding good employees can be challenging. From an aging workforce to globalization to a lack of qualified applicants, the landscape … Continued
The hospitality industry lost 2.5 million jobs in 2020, the National Restaurant Association reported. Although restaurants have added jobs in 2021, the unemployment rate for restaurant workers is still well above the national average. But despite the jobless rates in hospitality, many restaurants are struggling to find workers. Almost half of establishments are operating with … Continued
As we bring 2021 to a close, after another year in a chaotic labor market and working to keep up with rapidly changing federal and state guidelines around returning to work, we’re taking a look at what the much more naive versions of ourselves thought would happen this year. Turns out, a lot of us … Continued
Strategic workforce planning for hourly roles in retail and hospitality may be more about what employers don’t require from candidates than what they do. During a time when employers would usually be focused on seasonal roles, they are still struggling to find full-time workers. Many companies are re-assessing their qualifications for hourly roles, from requiring … Continued