Hatched to Hire: A Talroo Customer Success Story
Hatched to Hire
Recruitment marketing can be tricky, and hiring hourly employees is a challenge many companies face—including one of the nation’s largest supplemental insurance providers. Needing to fill crucial roles across the country, their talent acquisition team turned to Talroo for support.
Together, a new insurance-sales recruitment approach was implemented to lower the cost per applicant and fill open Benefits Advisor roles. These positions are essential to the sales cycle and demand a competitive skill set. Faced with rising recruitment costs and low candidate quality from traditional channels, they needed a transformative solution.
The insurance sales role is a unique position that directly affects revenue. It requires a skilled worker who can navigate complex sales processes, communicate effectively with clients, and drive results. With Talroo’s innovative approach to recruitment marketing, the company was able to meet these challenges head-on and achieve remarkable hiring outcomes.
Recruitment Challenges: Cost Per Application and Qualified Applicants
The client needed to hire qualified, hourly insurance sales workers at scale. They required high volumes of applicants while maintaining strict quality standards. The majority of hiring avenues were either excessively costly or failed to supply candidates capable of fulfilling the Benefits Advisor position’s requirements. With unmet hiring goals and strained budgets, the company sought a partner that could provide a cost-effective solution without compromising on quality.
A High-Performance Talent Acquisition Strategy
With a data-driven platform and on-demand recruitment solutions, hiring hourly insurance workers became a breeze. A reimagined talent acquisition strategy and continuous campaign optimizations maximized efficiency for the recruitment teams.
After three months of monitoring and fine-tuning, Talroo had transformed the company’s recruitment outcomes:
- Significant Applicant Volume: Talroo generated approximately 75% of the company’s total monthly applicants.
- Cost-Effectiveness: Talroo achieved an impressive $3 cost per applicant (CPA), compared to $15 from the next best channel. This allowed the company to scale its recruitment efforts while freeing up resources for other initiatives.
- Candidate Quality: Beyond sheer numbers, Talroo’s candidates excelled in quality. These applicants resulted in 245 out of 341 total job offers extended.
Delivering Recruitment Marketing Results
Talroo’s impact didn’t stop at offers extended—it continued into onboarding and long-term success. Applicants sourced through Talroo made up half of all new hires who achieved full Agent status. This demonstrates a alignment between Talroo’s targeting capabilities and the company’s requirements.
A Partnership for Long-Term Success
Talroo’s partnership has helped this leading insurance provider overcome some of the most pressing challenges in nationwide recruitment. With Talroo’s innovative technology and expertise, the company met its hiring objectives efficiently and effectively
Whether it’s cost-effective hiring, improving candidate quality, or scaling recruitment efforts, Talroo’s talent matching marketplace delivers results that matter. For this insurance giant, Talroo continues to ensure we find, attract, and match the top talent they need.