Before partnering with Talroo, Conn’s HomePlus focused their recruiting efforts on posting job ads to popular job sites. However, they still struggled to attract enough quality candidates through those sources, all while their staffing needs were growing.
With more than 140 retail stores in 15 states across the U.S., the recruiting team needed a solution that was flexible and could scale as the hiring needs at each store changed.
Discovering Talroo through a referral by a colleague, the retailer started with a pilot program. After seeing immediate results in both quality and volume of candidates, the team decided to fully invest in the partnership.
High-attendance hiring events
Due to the large number of locations the retail company operates, they had previously tried using hiring events on large platforms like LinkedIn and Indeed to attract candidates. When these efforts proved unsuccessful at reaching enough qualified candidates, Conn’s HomePlus turned to Talroo for help.
“Talroo manages everything. They assess our staffing needs per location, review open jobs, and then launch the hiring events. They even automate the emails with candidates, which frees up our time to focus on the many other tasks we still have to complete as recruiters,” says Trey Cole, recruiting manager at Conn’s HomePlus.
The retailer uses the Talroo Ad Platform (TAP) to review analytics and monitor event performance, so they can improve future campaigns. Additionally, they use TAP to engage with event registrants directly, adding a human touch and giving candidates a more personalized experience.
Hand-in-hand customer service
With 140+ stores, each with its own unique staffing needs, the retail chain needed a customized approach that was easy to implement and simple to manage. Talroo dedicated a customer service agent to their account, available to manage their recruiting campaigns from start to finish or to simply assist the retailer when needed.
“From day one, Talroo has been so helpful and so easy to work with. From our initial conversation with sales through launching our first campaign, the Talroo team was by our side making sure we were set up for success,” says Trey.
Quality over quantity
The retailer staffs a variety of positions, but commonly runs ads for cashiers and sales associates. Historically, they had trouble attracting enough talent with relevant experience. They spent a lot of time reviewing applications just to find few qualified candidates. If they were going to meet their growing staffing needs, the team needed to improve the quality of candidates in order to make their process more efficient.
“What we needed most was the right kind of candidates and that’s exactly what Talroo has given us. Our efforts on other platforms resulted in too many random candidates, but with Talroo we receive quality applicants, making it easier to meet the staffing needs of our stores. We’re getting feedback from our stores that the candidates we’re sending over from Talroo have the proper experience and they’re very happy with how well the interviews are going,” says Trey.
Easy to manage
Until recently, Trey had managed the retailer’s recruiting efforts as a team of one. With the support of Talroo, the two teams quickly implemented a process for creating job campaigns and running hiring events that was both efficient and effective.
“It didn’t take me long at all to understand the processes and tools Talroo provides. When another recruiter joined the team, it was easy for me to introduce him to the Talroo Ad Platform and teach him how to access and review all of the campaign reports and analytics. I appreciate all the hard work Talroo puts in to helps us meet our staffing needs. They go above and beyond and are a valued recruiting partner.
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