Brand
Guidelines


About Us

Talroo is helping organizations like Uber, McDonald’s, UPS, The Home Depot, Target and more, find and hire their essential workforces. Our data-driven job and hiring event recruiting platform turns the entire Internet into a help wanted sign. Our pay-for-performance model enables customers to maximize efficiency, not waste spend, and hire employees faster than they could with any of our competitors.

Rather than drive customers to a destination site, Talroo uses a consumer marketing approach to deliver job opportunities to candidates where they are already spending time online. Similar to what Google AdSense and Facebook Ad Networks do for their advertisers, Talroo uncovers the right candidates that companies are looking to hire.

Talroo leverages a search-and-match algorithm powered by state-of-the-art AI technologies. Our deep-learning processes analyze billions of signals daily, assessing the job seeker-employer relationship in real time. This produces significantly better search results for the job seekers, and higher quality applicant matches for the employer.

Finding the right people is difficult, but with Talroo, it doesn't have to be.


What We Do

Our data-driven job advertising platform reaches the candidates you need to build your essential workforce. We use AI to find unique talent audiences and only charge you for the performance we deliver. With audiences you won’t find anywhere else, plus expert client service throughout your campaign, Talroo helps you save time, spend wisely and hire better.

Tag Lines

  • The fastest way to hire your essential workforce.
  • Hiring your essential workforce doesn't have to be difficult. Talroo can help.
  • Stop Searching. Start Hiring.
  • Finding and hiring the right people is hard. Talroo, the fastest way to find/hire/build your essential workforce.

Brand Promise

Talroo is revolutionizing how companies hire. We deliver essential worker applicants to Fortune 500 companies through our job advertising platform. Powered by our cutting-edge technology and our extensive internet reach, we find workers where no one else can. We want to impact the future of work every day and help match candidates with employers.

Brand Personality

Approachable, engaging, dynamic, customer-focused, trustworthy.

Mission

Matching businesses with the candidates they need, wherever they are.

Vision

Connecting businesses with the best essential worker candidates in the nation.

Brand Tone

Genuine, uplifting, skillful, authentic.

Tone and Voice

“The way a brand looks is just as important as the way it sounds.”

Brand Personality:

Confident, dependable, motivated, creative and personable.

Social Media Tone:

Friendly yet informative, energetic and trustworthy.

When Talroo posts on social media, we want to be confident and empathetic. We might ask questions that show we are interested in customer concerns. We might be more casual and playful. Remember to always remain professional.

Email Tone:

When Talroo communicates over email, we want to be authoritative, but compassionate.

Our Voice Sounds:

Daring, uplifting and inspirational.


Company Core Values

At Talroo, we live by a set of principles and beliefs known as our Core Values. These values serve as our foundational guide and daily reminder of what drives us. It’s in our DNA.

Each Core Value is denoted with unique iconography that represents the intent behind each value. Several initial color variations are offered, however additional variants may be created in the future to fit use cases for Talroo’s other brand color schemes.

Act with integrity icon.

Act with Integrity

Success starts with always doing the right thing. We all win when we lead with integrity in our interactions with our customers, as well as each other.

Passion to win icon.

Passion to Win

We are a high-performance company which competes fiercely to win. We’re intrinsically driven, passionate and we strive for excellence in all aspects of our company.

Make an impact icon.

Make an Impact

It’s ok to swing and miss within the boundaries of our values. We strengthen our company and culture every day by exiting comfort zones, showing courage and never settling.

Teamwork icon.

Teamwork

We're all stronger when we work together. Whether it's collaborating with other departments, or taking responsibility for our individual roles, we grow when we put the whole team first.

Customer first icon.

Customer First

Our customers are our lifeblood, and our success as a business depends on listening attentively and providing them with phenomenal experiences.


Colors

Color usage

The colors in the logo should stay consistent at all times, however, some situations call for adjustments.

*The logo mark should never be any color other than our approved gradients, white, black or the default scheme.

Purple Heart + Han Purple
HEX
#611CBE
#8B75FF
#611CBE
#F8F9FA
#DCD2F9
#330D66

Secondary Colors

#D0507F
#C500E5
#10C7A8
#FFA301
#FFE59B

Grayscale

When it is known that items will be printed in grayscale or black and white (invoices, stationary, letterheads, etc.) the correct logo should be used to achieve highest contrast possible for the logo to be legible and clear.

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Font

Talroo’s primary font for digital usage utilizes the open source Roboto family of fonts. It is a sans serif font that is both simple and optimized for digital media.

When performance constraints require usage of a system font stack, sans serif should be used. This includes usage for fallback fonts. Usage of sans serif for a fallback will help reduce rendering jank.

Roboto Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + < > ? { } | \

Roboto Medium

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + < > ? { } | \

Roboto Black

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + < > ? { } | \

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto does’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

This is the regular family, which can be used alongside the Roboto Condensed family and the Roboto Slab family.

Source: Google

Headlines

Headline tag usage should follow logical order according to HTML5 specifications. Use heading tags to maintain semantic HTML structure. To modify or enhance design, use utility classes and other styling methods instead of changing HTML tags and breaking logical heading order.

H1 Connecting people with opportunity.
H2 Connecting people with opportunity.
H3 Connecting people with opportunity.
H4 Connecting people with opportunity.
H5 Connecting people with opportunity.

Headings communicate the organization of the content on the page. Web browsers, plug-ins, and assistive technologies can use them to provide in-page navigation.

Source: W3C Heading Guidelines


Talroo’s iconography is designed to create a simple and identifiable representation of major industries. Iconography has been carefully chosen for its simplicity and ease of use across various media forms. It has been further enhanced by the use of unique color schemes.

Industry Verticals

These guidelines describe the visual elements that represent Talroo’s industries. This includes unique iconography to represent each industry. For industry-specific color schemes, refer to the "color usage" section above.

financial services industry icon.

Financial Services

Find banking, insurance, and tax prep professionals despite seasonal fluctuations.

transportation industry icon.

Logistics & Transportation

Find the licensed and qualified drivers you need in this competitive industry.

restaurant industry icon.

Restaurant & Food Service

Reach a new candidate source to fill your high-turnover positions.

gig industry icon.

Gig Economy

From ride sharing drivers to freelance professionals, find on-demand workers you need.

manufacturing industry icon.

Manufacturing

Get qualified candidates for hard-to-fill roles, even in difficult locations.

retail industry icon.

Grocery & Retail

When you’re hiring for volume, especially in your busiest season, Talroo can help.

customer service industry icon.

Customer Service

In a high-turnover, high-volume industry, Talroo helps uncover new candidates.

healthcare industry icon.

Hospital & Healthcare

Reach healthcare pros at a competitive cost in this high-demand industry.

fulfillment industry icon.

Fulfillment & Distribution

Make hires for fulfillment & distribution centers.


Swag Styles

Talroo’s swag guidelines are what help keep the Talroo brand consistent across all aspects. Using neutral colors, the Talroo logo and simple designs, the swag of Talroo is unique and clean.

There is a Talroo Employee Store where you can find all the swag available.

The Talroo logo needs to be centered or on the left chest pocket of shirts and jackets.

Allowed colors are black, grey, white and the logo has to be black, white or with the gradient.

All swag needs to be approved by creative@talroo.com.

swag shirt 1.
swag shirt 2.
swag sweater 1.
swag sweater 2.

The Talroo logo needs to be centered on all other products, as shown to the left.

Allowed colors are black, grey, white and the logo has to be black, white or with the gradient.

All swag needs to be approved by creative@talroo.com.

swag hat.
swag beanie.
swag notebook.
swag backpack.
swag Yeti tumbler.

Photography

Imagery helps to illuminate our brand’s story. We strive for bright, positive and high-quality photos. Our main focus is on hard working essential workers.

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