Tone and Voice

“The way a brand looks is just as important as the way it sounds.”

Company Core Values

At Talroo, we live by a set of principles and beliefs known as our Core Values. These values serve as our foundational guide and daily reminder of what drives us. It’s in our DNA.

Each Core Value is denoted with unique iconography that represents the intent behind each value. Several initial color variations are offered, however additional variants may be created in the future to fit use cases for Talroo’s other brand color schemes.

Act with Integrity

Success starts with always doing the right thing. We all win when we lead with integrity in our interactions with our customers, as well as each other.

Passion to Win

We are a high-performance company which competes fiercely to win. We’re intrinsically driven, passionate and we strive for excellence in all aspects of our company.

Make an Impact

It’s ok to swing and miss within the boundaries of our values. We strengthen our company and culture every day by exiting comfort zones, showing courage and never settling.

Teamwork

We're all stronger when we work together. Whether it's collaborating with other departments, or taking responsibility for our individual roles, we grow when we put the whole team first.

Customer First

Our customers are our lifeblood, and our success as a business depends on listening attentively and providing them with phenomenal experiences.

Colors

Grayscale

When it is known that items will be printed in grayscale or black and white (invoices, stationary, letterheads, etc.) the correct logo should be used to achieve highest contrast possible for the logo to be legible and clear.

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The Talroo Masterbrand is comprised of two elements, the logo symbol and logo type. The logo symbol is a powerful image that represents our customer’s ability to control their level of demand.

The logo type has been carefully chosen for its modern, refined, highly versatile and legible style. It has been further enhanced by the use of uppercase letters. The typeface is a combination of Montserrat Regular and Montserrat Bold which has been chosen to compliment and balance the text with the logo symbol.

Logo meaning

The logomark symbolizes our effort to create alliances and partnerships with companies and individuals who have the same goal of connecting people with opportunity.

Masterbrand

The primary lockup (masterbrand) is horizontal in orientation and should be used whenever possible. However, if a format does not allow for this, a vertical alternate may be used. The logomark should only be used on its own in situations where the name is adjacent in some form (such as an app icon).

Alignment

The center of the logomark should align to the center of the logotype.

The spacing between the logomark and the logotype is the width of the letter “l” in the logotype.

This clear space is based on half of the height of the master brand.

Clear Space

A minimum area of space must always surround the logomark / logotype / master brand lockups. Allow 25% of the size of the logomark for spacing surrounding the mark. This area of isolation allows the identity to stand out by ensuring that other visual elements are kept clear from the mark.

Alternate Lockup

In cases where limited availability prevents usage of the primary horizontal logo lockup, an alternate lockup may be approved. Usage of a vertical logo lockup should conform to the spacing guidelines below.

Alignment

In the alternate vertical lockup the logomark is separated from the logotype by width of the “l” in lattice.

*Please note this relationship and lockup is critical for balance, as the letter-forms have been customized.

This clear space is based on 25% of the height and width of the master brand.

Clear Space

A minimum area of space must always surround the logomark / logotype / master brand lockups. Allow 25% of the size of the logomark for spacing surrounding the mark. This area of isolation allows the identity to stand out by ensuring that other visual elements are kept clear from the mark.

Logomark

In certain cases, the Talroo brand name may be present within a an existing space or element. In such cases, usage of a separate logomark may be approved. Examples includes social and other profile icons, favicons, etc.

Alignment

The center of the logomark should align to the center of the logotype.

The spacing between the logomark and the logotype is the width of the letter “l” in the logotype.

Clear Space

A minimum area of space must always surround the logomark / logotype / master brand lockups. Allow 25% of the size of the logomark for spacing surrounding the mark. This area of isolation allows the identity to stand out by ensuring that other visual elements are kept clear from the mark.

Font

Talroo’s primary font for digital usage utilizes the open source Roboto family of fonts. It is a sans serif font that is both simple and optimized for digital media.

When performance constraints require usage of a system font stack, sans serif should be used. This includes usage for fallback fonts. Usage of sans serif for a fallback will help reduce rendering jank.

Headlines

Headline tag usage should follow logical order according to HTML5 specifications. Use heading tags to maintain semantic HTML structure. To modify or enhance design, use utility classes and other styling methods instead of changing HTML tags and breaking logical heading order.

Talroo’s iconography is designed to create a simple and identifiable representation of major industries. Iconography has been carefully chosen for its simplicity and ease of use across various media forms. It has been further enhanced by the use of unique color schemes.

Industry Verticals

These guidelines describe the visual elements that represent Talroo’s industries. This includes unique iconography to represent each industry. For industry-specific color schemes, refer to the "color usage" section above.

Financial Services

Find banking, insurance, and tax prep professionals despite seasonal fluctuations.

Logistics & Transportation

Find the licensed and qualified drivers you need in this competitive industry.

Restaurant & Food Service

Reach a new candidate source to fill your high-turnover positions.

Gig Economy

From ride sharing drivers to freelance professionals, find on-demand workers you need.

Manufacturing

Get qualified candidates for hard-to-fill roles, even in difficult locations.

Grocery & Retail

When you’re hiring for volume, especially in your busiest season, Talroo can help.

Customer Service

In a high-turnover, high-volume industry, Talroo helps uncover new candidates.

Hospital & Healthcare

Reach healthcare pros at a competitive cost in this high-demand industry.

Fulfillment & Distribution

Make hires for fulfillment & distribution centers.

Swag Styles

Talroo’s swag guidelines are what help keep the Talroo brand consistent across all aspects. Using neutral colors, the Talroo logo and simple designs, the swag of Talroo is unique and clean.

There is a Talroo Employee Store where you can find all the swag available.

The Talroo logo needs to be centered or on the left chest pocket of shirts and jackets.

Allowed colors are black, grey, white and the logo has to be black, white or with the gradient.

All swag needs to be approved by creative@talroo.com.

The Talroo logo needs to be centered on all other products, as shown to the left.

Allowed colors are black, grey, white and the logo has to be black, white or with the gradient.

All swag needs to be approved by creative@talroo.com.

Photography

Imagery helps to illuminate our brand’s story. We strive for bright, positive and high-quality photos. Our main focus is on hard working essential workers.