Introduction

Talroo is a data-driven talent attraction solution designed to help recruiters and talent acquisition professionals get the volume and quality of applications they need to make hires. Through unique audience reach, custom niche networks, and industry-leading client service, Talroo enables companies to find their ideal candidates and reduce cost-per-hire.



Colors

Solids

Purple Heart
RGB

R97 / G28 / B190

CMYK

C36/M64/Y0/K25

HEX

#611CBE

Wild Watermelon
RGB

R249 / G88 / B107

CMYK

C0/M63/Y56/K2

HEX

#F9586B

Night Rider Grey
RGB

R51 / G51 / B51

CMYK

C0/M0/Y0/K80

HEX

#333333

Neon Blue
RGB

R43 / G86 / B255

CMYK

C83/M66/Y0/K0

HEX

#2B56FF

Bright Turquoise
RGB

R21 / G224 / B195

CMYK

C80/M0/Y11/K12

HEX

#15E0C3

Snow
RGB

R250 / G250 / B250

CMYK

C1/M1/Y1/K0

HEX

#FAFAFA

Gradients

Gradients are used throughout the Talroo ecosystem to establish a visual consistency between products, verticals, and other solutions. Gradient usage should be minimal, and focused on elements that serve to create themes on a page or set of pages.

For print media usage, Talroo’s solid brand colors are preferred where possible.

Avoid usage of gradients on element backgrounds such as buttons or elements that contain significant text. Gradients can often create accessibility issues with color contrast. Prefer our solid colors in these instances.

Purple Heart + Han Purple
HEX
#611CBE
#8B75FF
Wild Watermelon + Romantic
HEX
#FFC2A0
#F9586B
Night Rider Grey + Suva Grey
HEX
#3B3B3B
#939393
Neon Blue + Turquoise
HEX
#2B56FF
#51E1CA
Bright Turquoise + Dodger Blue
HEX
#15E0C3
#0073FF
Lavender Blue + Cobalt
HEX
#104CAE
#B9C7FF
Dark Magenta + Lavender Rose
HEX
#9D0486
#FFBCF1
Dark Orange + Light Slate Blue
HEX
#FF7D00
#8B75FF

*The masterbrand should never be any color other than our approved gradients, white, black, or the default scheme.

*The wordmark should only be #FFFFFF or #333333.

Color usage

The primary color variant of the Talroo logo should stay consistent at all times, however, some situations call for adjustments. Where it may be beneficial to utilize our color themes when publishing industry-specific media, alternate logo color variants may be approved for usage.

Alternate logo variants should be used conservatively.

Healthcare

The Bright Turquoise -> Dodger Blue gradient and logo should only be used on Healthcare industry-related content.

Business Services

The Neon Blue -> Turquoise gradient and logo should only be used on Business Services related content.

Retail

The Lavender Blue -> Cobalt gradient and logo should only be used on Retail industry-related content.

Restaurant

The Purple Heart -> Han Purple gradient and logo should only be used on Restaurant industry-related content.

Customer Service

The Dark Orange -> Light Slate Blue gradient and logo should only be used on Customer Service related content.

Gig Economy

The Dark Magenta -> Lavender Rose gradient and logo should only be used on Gig industry-related content.

Transportation

The Wild Watermelon -> Romantic gradient and logo should only be used on Transportation related content.

Manufacturing

The Night Rider Grey -> Suva Grey gradient and logo should only be used on Manufacturing related content.

Grayscale

When it is known that items will be printed in grayscale or black and white (invoices, stationary, letterheads, etc.) the correct logo should be used to achieve highest contrast possible for the logo to be legible and clear.

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Font

Talroo’s primary font for digital usage utilizes the open source Roboto family of fonts. It is a sans serif font that is both simple and optimized for digital media.

When performance constraints require usage of a system font stack, sans serif should be used. This includes usage for fallback fonts. Usage of sans serif for a fallback will help reduce rendering jank.

Roboto Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + < > ? { } | \

Roboto Medium

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + < > ? { } | \

Roboto Black

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ + < > ? { } | \

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto does’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

This is the regular family, which can be used alongside the Roboto Condensed family and the Roboto Slab family.

Source: Google

Headlines

Headline tag usage should follow logical order according to HTML5 specifications. Use heading tags to maintain semantic HTML structure. To modify or enhance design, use utility classes and other styling methods instead of changing HTML tags and breaking logical heading order.

H1 Connecting people with opportunity.
H2 Connecting people with opportunity.
H3 Connecting people with opportunity.
H4 Connecting people with opportunity.
H5 Connecting people with opportunity.

Headings communicate the organization of the content on the page. Web browsers, plug-ins, and assistive technologies can use them to provide in-page navigation.

Source: W3C Heading Guidelines


Talroo’s iconography is designed to create a simple and identifiable representation of major industries. Iconography has been carefully chosen for its simplicity and ease of use across various media forms. It has been further enhanced by the use of unique color schemes.

Industry Verticals

These guidelines describe the visual elements that represent Talroo’s audience networks. This includes unique iconography to represent each network. For network-specific color schemes, refer to the "color usage" section above.

black business services industry icon

Business Services

From IT to telecom to sales, Talroo can help you reach trained, qualified applicants.

black customer service industry icon

Customer Service

In a high-turnover, high-volume industry, Talroo helps uncover new candidates.

black financial services industry icon

Financial Services

Find banking, insurance, and tax prep professionals despite seasonal fluctuations.

black gig industry icon

Gig Economy

From ride sharing drivers to freelance professionals, find on-demand workers you need.

black healthcare industry icon

Healthcare

Reach healthcare pros at a competitive cost in this high-demand industry.

black manufacturing industry icon

Manufacturing

Get qualified candidates for hard-to-fill roles, even in difficult locations.

black restaurant industry icon

Restaurant

Reach a new candidate source to fill your high-turnover positions.

black retail industry icon

Retail

When you’re hiring for volume, especially in your busiest season, Talroo can help.

black transportation industry icon

Transportation

Find the licensed and qualified drivers you need in this competitive industry.


Core Values

At Talroo, we live by a set of principles and beliefs known as our Core Values. These values serve as our foundational guide and daily reminder of what drives us. It is our DNA.

Each Core Value is denoted with unique iconography that represents the intent behind each value. Several initial color variations are offered however additional variants may be created in the future to fit use cases for Talroo’s other brand color schemes.

Act With
Integrity

talroo core values icon act with integrity talroo core values icon act with integrity white variant talroo core values icon act with integrity outline variant

Customer
First

talroo core values icon customer first talroo core values icon customer first white variant talroo core values icon customer first outline variant

Make An
Impact

talroo core values icon make an impact talroo core values icon make an impact white variant talroo core values icon make an impact outline variant

Passion
To Win

talroo core values icon passion to win talroo core values icon passion to win white variant talroo core values icon passion to win outline variant

Teamwork

talroo core values icon teamwork talroo core values icon teamwork talroo core values icon teamwork

Wallpapers