Introduction

The Talroo Masterbrand is comprised of two elements, the logo symbol and logo type. The logo symbol is a powerful image that represents our customer’s ability to control their level of demand.

The logo type has been carefully chosen for its modern, refined, highly versatile and legible style. It has been further enhanced by the use of uppercase letters. The typeface is a combination of Montserrat Regular and Montserrat Bold which has been chosen to compliment and balance the text with the logo symbol.

Logo meaning

The logomark symbolizes our effort to create alliances and partnerships with companies and individuals who have the same goal of connecting people with opportunity.

Masterbrand

The primary lockup (masterbrand) is horizontal in orientation and should be used whenever possible. However, if a format does not allow for this, a vertical alternate may be used. The logomark should only be used on its own in situations where the name is adjacent in some form (such as an app icon).

Alignment

The center of the logomark should align to the center of the logotype.

The spacing between the logomark and the logotype is the width of the letter “l” in the logotype.

This clear space is based on half of the height of the master brand.

Clear Space

A minimum area of space must always surround the logomark / logotype / master brand lockups. Allow 25% of the size of the logomark for spacing surrounding the mark. This area of isolation allows the identity to stand out by ensuring that other visual elements are kept clear from the mark.

Alternate Lockup

In cases where limited availability prevents usage of the primary horizontal logo lockup, an alternate lockup may be approved. Usage of a vertical logo lockup should conform to the spacing guidelines below.

Alignment

In the alternate vertical lockup the logomark is separated from the logotype by width of the “l” in lattice.

*Please note this relationship and lockup is critical for balance, as the letter-forms have been customized.

This clear space is based on 25% of the height and width of the master brand.

Clear Space

A minimum area of space must always surround the logomark / logotype / master brand lockups. Allow 25% of the size of the logomark for spacing surrounding the mark. This area of isolation allows the identity to stand out by ensuring that other visual elements are kept clear from the mark.

Logomark

In certain cases, the Talroo brand name may be present within a an existing space or element. In such cases, usage of a separate logomark may be approved. Examples includes social and other profile icons, favicons, etc.

Alignment

The center of the logomark should align to the center of the logotype.

The spacing between the logomark and the logotype is the width of the letter “l” in the logotype.

Clear Space

A minimum area of space must always surround the logomark / logotype / master brand lockups. Allow 25% of the size of the logomark for spacing surrounding the mark. This area of isolation allows the identity to stand out by ensuring that other visual elements are kept clear from the mark.

Colors

Solids

Gradients

Gradients are used throughout the Talroo ecosystem to establish a visual consistency between products, verticals, and other solutions. Gradient usage should be minimal, and focused on elements that serve to create themes on a page or set of pages.

For print media usage, Talroo’s solid brand colors are preferred where possible.

Avoid usage of gradients on element backgrounds such as buttons or elements that contain significant text. Gradients can often create accessibility issues with color contrast. Prefer our solid colors in these instances.

Color usage

The primary color variant of the Talroo logo should stay consistent at all times, however, some situations call for adjustments. Where it may be beneficial to utilize our color themes when publishing industry-specific media, alternate logo color variants may be approved for usage.

Alternate logo variants should be used conservatively.

Healthcare

The Bright Turquoise -> Dodger Blue gradient and logo should only be used on Healthcare industry-related content.

Business Services

The Neon Blue -> Turquoise gradient and logo should only be used on Business Services related content.

Retail

The Lavender Blue -> Cobalt gradient and logo should only be used on Retail industry-related content.

Restaurant

The Purple Heart -> Han Purple gradient and logo should only be used on Restaurant industry-related content.

Customer Service

The Dark Orange -> Light Slate Blue gradient and logo should only be used on Customer Service related content.

Gig Economy

The Dark Magenta -> Lavender Rose gradient and logo should only be used on Gig industry-related content.

Transportation

The Wild Watermelon -> Romantic gradient and logo should only be used on Transportation related content.

Manufacturing

The Night Rider Grey -> Suva Grey gradient and logo should only be used on Manufacturing related content.

Grayscale

When it is known that items will be printed in grayscale or black and white (invoices, stationary, letterheads, etc.) the correct logo should be used to achieve highest contrast possible for the logo to be legible and clear.

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Font

Talroo’s primary font for digital usage utilizes the open source Roboto family of fonts. It is a sans serif font that is both simple and optimized for digital media.

When performance constraints require usage of a system font stack, sans serif should be used. This includes usage for fallback fonts. Usage of sans serif for a fallback will help reduce rendering jank.

Headlines

Headline tag usage should follow logical order according to HTML5 specifications. Use heading tags to maintain semantic HTML structure. To modify or enhance design, use utility classes and other styling methods instead of changing HTML tags and breaking logical heading order.

Talroo’s iconography is designed to create a simple and identifiable representation of major industries. Iconography has been carefully chosen for its simplicity and ease of use across various media forms. It has been further enhanced by the use of unique color schemes.

Industry Verticals

These guidelines describe the visual elements that represent Talroo’s audience networks. This includes unique iconography to represent each network. For network-specific color schemes, refer to the "color usage" section above.

Business Services

From IT to telecom to sales, Talroo can help you reach trained, qualified applicants.

Customer Service

In a high-turnover, high-volume industry, Talroo helps uncover new candidates.

Financial Services

Find banking, insurance, and tax prep professionals despite seasonal fluctuations.

Gig Economy

From ride sharing drivers to freelance professionals, find on-demand workers you need.

Healthcare

Reach healthcare pros at a competitive cost in this high-demand industry.

Manufacturing

Get qualified candidates for hard-to-fill roles, even in difficult locations.

Restaurant

Reach a new candidate source to fill your high-turnover positions.

Retail

When you’re hiring for volume, especially in your busiest season, Talroo can help.

Transportation

Find the licensed and qualified drivers you need in this competitive industry.

Core Values

At Talroo, we live by a set of principles and beliefs known as our Core Values. These values serve as our foundational guide and daily reminder of what drives us. It is our DNA.

Each Core Value is denoted with unique iconography that represents the intent behind each value. Several initial color variations are offered however additional variants may be created in the future to fit use cases for Talroo’s other brand color schemes.

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