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Author: Jessica Miller-Merrell


How to Write a Winning Recruitment Marketing RFP

Recruitment marketing plays a critical role in attracting top talent, especially in competitive hiring markets. Whether you are launching a new employer brand, filling hard-to-recruit roles, or scaling up seasonal hiring, finding the right marketing partner can make or break your talent acquisition strategy. A well-crafted Request for Proposal (RFP) is the first step toward … Continued

How to Measure the Success of Employee Referral Programs

In a tight labor market where competition for talent is fierce, employee referral programs (ERPs) stand out as one of the most powerful tools for attracting high-quality candidates. They’re fast, cost-effective, and incredibly efficient — and they can tap into the trusted networks of your existing employees to bring in top talent that comes with … Continued

Using AI to Analyze Recruiting Data and Metrics

Talent acquisition (TA) leaders are sitting on a goldmine—and no, we’re not talking about compensation budgets or fancy job titles. We’re talking about data. Every application, interview, hire, and exit produces information that can help shape smarter hiring decisions. But let’s be real—raw data alone isn’t helpful. Without the right tools, insights remain buried under … Continued

Ultimate Guide to Recruitment Marketing: Strategies for Attracting Top Talent

In today’s competitive job market, simply posting a job opening isn’t enough to attract top-tier candidates. With the rise of digital platforms and evolving candidate expectations, companies must adopt proactive strategies to stand out. This is where recruitment marketing comes into play.​ What Is Recruitment Marketing? Recruitment marketing involves applying marketing principles to the recruitment … Continued