Recruiting is like sales, so here’s how to sell
The staffing shortages in our current talent marketplace have reached critical levels,
and businesses are losing millions of dollars every quarter.
Today's job market
Number of job openings in 2022*
Number of unemployed individuals in 2022**
2.9%
3.6%
How can recruiters stand out amid a tight job market and falling unemployment?
What job seekers want
Meet them where they are. Make your application process simple and don’t require any unnecessary hurdles.
Time to hire is key: The faster you respond, the better chance you have of establishing a connection with the candidate.
Employees want flexibility in both where and when they work.
86% of employers require a resume to apply BUT
76% of job seekers are looking for jobs on their mobile devices AND ONLY
37% of job seekers have a resume saved on their mobile devices
To make hires in today’s market, you’ll have to get creative.
Thinking like a salesperson
Moving candidates through your hiring funnel is very similar to how sales teams move customers through the sales funnel.
How do you stop thinking like a recruiter and start thinking like a salesperson?
Proven sales strategies for recruiting
Diversify recruiting efforts
Just as salespeople diversify the sources and channels they use to promote their company, products and services, recruiters must diversify the sources and channels they use to post jobs and build relationships with prospective candidates.
Track performance across all channels
In sales reporting, we have transparency that leads to a greater ROI and speed to a close.
In recruiting, being able to track performance allows us to drill down and focus on the sources with the highest return on investment.
Learn from Talroo CEO and TA Veteran, Thad Price, in our webinar on how recruiters can think like sales people to make more hires.
Establish competitive positioning
In sales, you need to understand
what your competitors are doing and how
they are getting results in order to position yourself and explain your products and services.
In recruiting, you must do the same
in order to be competitive in the talent marketplace
and sell your job postings to candidates better than other companies do.
Iterate on past efforts
Having data on previous campaigns in both sales and in
recruitment marketing
allows us to A/B test and
scale what works best.
The sales-driven recruiting strategy
In today’s tight job market and increasingly digital world, recruiters need to consider various mindsets in order to find success. Thinking like a marketer or a salesperson may be the key.
Follow these strategies to boost your applications and make more hires.
Data from the Bureau of Labor Statistics
*as of Jan 2022
**as of March 2022
Watch our webinar: Recruiting is like sales, so here's how to sell
Want more insights into the recruiting process and how you can use sales-minded strategies to more successfully find, attract and hire top talent?
Watch our webinar to learn more and gain access to downloadable templates.
