How to Make Hires
In a Job Seeker’s Market
What the labor market looks like today
by the numbers
The number of job
openings in June 2021
Largest job opening increases:
June
1.8M
Job
Openings
700K
Hires
200K
Separations
Total nonfarm job openings,
hires, and separations
March 2021 - June 2021
Quits
300K
Lay offs and Discharges
200K
How COVID impacted the workplace
Generational factors
Millennials
Generation z
but now Gen Z is entering the labor force
Baby boomers
Baby boomers were out of the labor force because of retirement in the first quarter of 2021
It’s a job seeker’s market
The new normal requires
an innovative talent acquisition approach
Think like a marketer and a closer
Meet your
“customers”
where they are
Architect
an enjoyable
experience
Communicate,
communicate,
communicate
Respond
promptly
Remove friction
from the process
Understanding
the candidate journey
is the key
Understand the job ad
Hire the best candidates by advertising your company & the job
Sell them on the mission, vision, and purpose
What’s in it for me? How does it impact society?
The job req is for compliance
Boost your brand
The marketing
rule of 7
A prospect needs to “hear”
the advertiser’s message at least 7 times.
7X
Build your local employment
brand & apply for awards
Avoid common pitfalls
Applicants waiting to hear about applications
Not meeting job seekers on their preferred channels
Cumbersome and redundant application process
Firms that contact potential customers within an hour of receiving a query are much more successful than those that try to contact the customer later.
Activate new channels
Fix your disconnects
76%
of job seekers are using mobile devices during their search
58%
of their users today are looking for jobs on their phones
Recruiters:
Did you require candidates to submit a resume when submitting a mobile job application?
Job seekers:
Do you have a resume saved to your mobile device?
Be the job seeker
Recruiters:
About how long does it take for a candidate to fill out your job application?
Job seekers:
What’s the most amount of time you’d spend applying for a job?
What to do now
01
02
03
04
Add autoresponders & track your candidate response time
Track your conversion funnel
Get as much contact information before the resume
Leverage your customer lists
Think like a marketer
Meet candidates
where they are
Their experience is key –
it builds your employer
brand for better or worse
You’re advertising
the opportunity –
not just posting a job
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Discover Talroo Insights™
For a deeper dive
Visit our previous infographics at talroo.com/resources
Job seekers:
Would you be interested in receiving texts, emails, and/or chats, to learn more about a job before you apply?